Type 1 diabetes awareness video by @jdrfuk & @diabetesuk

It is Diabetes week and it has been amazing and humbled to see various fundraising and awareness raising campaigns. JDRFUK and DiabetesUK have made a very effective and emotional video to raise awareness of type 1 diabetes so diagnosis is not delayed. In the early 90s there was a campaign in Parma region of Italy to raise awareness and was deemed to be very effective and has since been the benchmark for diabetes awareness campaigns. I think this new video will capture the imagination and hopefully will go viral!

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